Print Marketing Considerations

There are so many options to choose from when purchasing print products, whether are business cards, posters, flyers or something else.

Keeping that in mind, read on to discover some top tips in regards to print marketing and choosing the right products for success…


One thing you need to think about when purchasing products for printing is how they reflect your brand.

Everything needs to be done with your brand image and identity in mind. This is why it is always a good idea to include your company’s logo, as this will make the poster or leaflet instantly recognisable.

Moreover, you should choose colours with care. Make sure they are representative of your brand and your target consumer base. You need to take the exact same approach when it comes to what fonts used and the overall style and feel of the print product.

Aside from this, do not overcomplicate things. It is always a good idea to choose a colour palette boasting a maximum of three colours and make sure it is easy to read.

If you choose a yellow background, can a mint colour font really be seen?

Finished product

In addition to this, another factor you need to take into consideration is the finish of the print product.

No matter whether you require business card printing, poster printing or something else, like an Alpha Card, it is vital to think about this carefully.

Generally, the three options you have at your disposal are:

  • Matt
  • Silk
  • Gloss

A gloss finish is ideal if you want something luxurious and stylish. It has an extravagant edge, which can really make sure people notice your leaflet or business card. This is not the only benefit associated with a gloss finish.

Aside from this, the coated paper will really bring the colours to life and make the details clearer. The overall appearance is vibrant and eye-catching. And that’s exactly what you want when you are trying to generate attention and advertise something.

Some advantages

On the other hand, when taking advantage of a business printing service you can also opt for a matt finish. This is virtually the opposite of a glossy finish. The result is a highly textured print that boasts a distinct finish.

One of the great things about choosing matt is that you will never experience a glare against the surface. This often happens when light shines on a glossy surface and makes it hard to read. This will never occur with a matt finish. So you don’t have to worry about smudges either.

Because of this, a matt finish is ideal for promotional products for outdoor use as well as those that are going to contain a considerable amount of textual information.

Finally, what about a silk finish? This gives you the best of both worlds. You get a stunning, elegant and slightly glossy finish yet you get the legibility benefits of a matt finish as well.

Design size

Aside from this, there are other design factors that come into consideration when it comes to everything from poster printing to greeting card printing.

What size paper are you going to go for? Think practically. Yes, with posters it may be the case of the bigger the better. But do you really have the space to house such a large poster?

Moreover, if you are only going to include a small amount of information it could get lost in a big piece of paper.

In Conclusion

Aside from thinking about your brand when making decisions for font, colour scheme and such like, you also need to think about your target consumer base carefully.

Let’s say you sell clothing for both men and women. If you merely opt for a pink colour scheme you are of course going to be alienating some of your consumer base, which is the last thing you want to do.

Isa Lillo


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