When you first get your business off the ground, you’re wearing a lot of hats: from marketing to coffee making, every little task falls to you. Once work starts to pick up, things get more official. You get a business phone line. Your website is up and running. Then one day, you reach the point … Continue Reading
What’s your brand? As a savvy entrepreneur you know what a brand is, but what’s your brand? Right now you’re probably picturing your logo or the colour scheme on your website. Yet, while these are all certainlyaspects of branding, they do not a brand make. Your brand is your identity as your customers, employees and … Continue Reading
We’re living in a digital age and it can be easy for us to be overly consumed with different types of online marketing. But, did you know that the key to having a successful advertising campaign is combining online and offline marketing efforts? Even with the existence of effective online marketing strategies, you simply just … Continue Reading
In business, there are certain services that have a bad reputation as a waste of money, even though this is not the case. Some of them are actually vital to the smooth running of a business, or at the very least, are a very big help. If you don’t know what these services are, then … Continue Reading
Good money management helps you to keep your business going, but it’s so easy to waste money. There are many ways you can spend your money on the wrong thing or lose money that you could be spending better elsewhere. If you want your business to not just survive but grow too, you need to … Continue Reading
When a business ventures into new territory, it becomes a risky time. It’s often why you’ll find that businesses don’t venture into a new territory, instead they carry on in the calm waters that they know. But without venturing out, you won’t truly realise all of the great opportunities that there are out there. From … Continue Reading
Most business today is done online. Even the smallest of businesses have websites, e-commerce stores, and social media profiles, and global brands utilize the internet to maximize their reach, have international success, and manage their enterprises. But, that doesn’t mean that there is no longer a need for a business phone line. Most of us … Continue Reading
Most businesses have an energy management plan, and that is a great thing. Even small businesses are enormous consumers of energy, and that has an impact on the environment – and the bottom line. But, if you are smart with your energy management plan, you can find ways to reduce a lot of costs. Energy … Continue Reading
There is a lot of focus around recycling at the moment and what you can do as a small business owner to make a difference. You may think like you are a small fish in a big pond, but there can be things that you do dad to day in your office environment that can … Continue Reading
All entrepreneurs should understand the value of customers. If you didn’t have any, your venture couldn’t go on. After all, no matter the reason you decided to launch your business, it does exist to sell something. Often this is a product or service, but some ventures sell both. If yours can’t fulfil this purpose and … Continue Reading
