We all know we shouldn’t judge a book by its cover. However, this philosophy isn’t often applied to the business world. The way a company appears to consumers will usually determine how successful it is. That means you don’t want to portray an unprofessional or untrustworthy image. After all, there are many other brands out … Continue Reading
Every business, whatever the size or shape, should have a website to match. After all, without an online presence, customers and prospects alike will have a harder time finding you. A site can act as a 24/7 storefront, allowing you to interact with consumers and make sales, no matter the time or day. Although building … Continue Reading
Do you fancy yourself a modern business person? Do you think you’ve got what it takes to make it in the often cutthroat career world? If you’re reading this, the answer is probably yes! You’ve had a blog for a while now, and it’s making you a good bit of money. But more importantly, it’s … Continue Reading
Starting up a business is something that pretty much everyone has considered at least once in their life. Even if they have absolutely no idea what they’re doing, they’ll still think about what it would be like at the top of the food chain. They’d think about creating their own business and watching everything unfold. … Continue Reading
It has been said for quite some time now that email marketing is no longer useful. We all ignore those marketing emails in our inboxes, and potential customers are apparently not keen to click links any more. But what is the reason for this? And why do we think email marketing is dead? Here are … Continue Reading
As a solo entrepreneur, you’re used to doing everything yourself. You designed the logo, you communicate with clients, and you market the business to get your name out. Without you, the company doesn’t do anything, but as much as you enjoy being your own boss, it means everything stops when you do. Whether you’re struck … Continue Reading
Not everyone works in an office, but enough of us do for it to become synonymous with the working day. In fact, those that work remotely can end up spending almost as much time there as we do in the rest of our homes. Something that means it’s pretty crucial that they aren’t just a … Continue Reading
Whether you’re a freelancer or a solo-entrepreneur, your home office is at the heart of your day-to-day activities. It’s not only the place where you are the most productive, but it is also a hub of creativity, enthusiasm, and, of course, profits. As such, you can’t afford to neglect it. A performance-enhancing setup is crucial … Continue Reading
Creating a company always seems like an overly stressful task – it’s viewed in that regard because people aren’t willing to put a little work into it. Those that are passive throughout their life and work for someone else always talk about how they’d never make it and how there’s no point in trying something … Continue Reading
Over the past decade, the way many small businesses operate has changed – and the change appears to be a permanent one. Businesses are now operating without the need for premises, with the business owner and staff all working remotely. While the above arrangement is not suitable for all types of enterprises, it is an … Continue Reading
