Every business needs a brand. Whether you’re a solopreneur, freelancer, or you run a business, your brand means more than you realise. It’s in your logo, your business cards, and influences everything from the colours you use to the font you type with.

The right brand can be a valuable asset to your business. Not only does it help to make you stand out and look progressional, but it will also help people to recognise you and build that brand collection. 

Making sure your brand is modern, punchy and reflects what you are as a business is important. Is it time your brand underwent a refresh? Take a look at some of the ways you can make your brand pop.

Get inspiration from all around

Once you start taking an interest in branding it becomes harder to avoid. You’ll find that branding is all around you, which can help you discover the latest trends easily. Pinterest is also a fantastic place to get inspiration for your brand, so start gathering some ideas together to help you figure out a direction for yours.

Work with a designer you like

The demand for brand and graphic design is huge, and you’ll find that there are plenty of places to find graphic designers. Choose one with a style that you like who can create some concepts for you. Andrew Chambi has a fantastic style of design that gives businesses a modern edge. Could your business benefit from this style of design?

Use your brand everywhere

It can take a lot of time and money to come up with the right brand for your business, so proper implementation is important to help you see its value. An implementation strategy is a must for introducing your brand, especially a new brand. Making sure that all of your employees and stakeholders are on board can make sure your brand gets implemented correctly. Look for the different opportunities that are available to you use your brand to display it loud and proud.

Test it out

If you’re unsure of how your new brand will land with customers and clients, then why not test it out? Start by making your website pop and then doing some A/B testing to see what users prefer – Facebook advertising makes this easy. Asking for feedback on your brand via surveys and other methods can also help you get some valuable insights that will help you develop a strong, relevant brand. 

Your brand is an important part of your business. More than just a logo or what you put on your email signature, your brand can reveal a lot about your business’ personality and build a connection with others. Design your brand so that it captures what your business is about and what your values are. As the first thing that people will notice about your business, you owe it to yourself to get it right.

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