What Makes A Website Pop?

Creating something stunning online is a challenge which a lot of people struggle to overcome. With the amount of websites available on the web, it’s incredibly difficult to build something which ends up looking unique. If you want to catch your client’s eye, though, you will need to work hard to make your website pop, and this post is here to help you out with it. By exploring some of the best ways to achieve this with your own site, it should give you a clear idea of your next steps.

Video & Photos

The video and photo content you have on your website is crucial, with a lot of people skipping past the text and focusing most of their attention on the material which is easiest to digest. Photos should be used to represent the topic you’re talking about, while also being very high quality and uncommon around the web. Free stock photos aren’t good enough for this, though you can usually get a free trial with services like Adobe Stock to ensure that you have great quality images which won’t be found elsewhere. Video production is more challenging, and you will probably need a company to help you with this. Having a video will make it even easier for your clients to figure out exactly what they need to from your site.

Crafted Copy

A lot of the sites around the web have their written copy made almost as an afterthought. Despite the fact that this information is going to be one of the first things your potential clients read about you, it’s easy to think about this as something which doesn’t matter too much. In reality, though, having professionally written copy can make a huge difference to your business, opening the doors to clients who care about these little areas. Of course, you could also spend some time learning about this side of your business for yourself, making it even easier to keep on top of it.

Blazing Speed

There are few things worse for audience retention than a slow website. People simply don’t have the patience to wait for your site to load, and this means that you will need to spend a lot of time working to make it quicker. The host which you use will be one of the larger factors at play, though you also need to think about the size of your webpages, the caching you’re using, and even the idea of switching over to a CDN like Cloudflare. It won’t take long to see the speed difference when you’re going through this. Google’s Page Speed system is an excellent tool for those who are unsure of what might be slowing down their site.

With all of this in mind, you should be feeling ready to get started on the time you put into making your website pop. A lot of people struggle with this sort of work, especially when they haven’t built a website before. Of course, though, this will only get easier as time goes by and you gain more experience.

Isa Lillo


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