Whether you’re just starting or have been blogging for a while, it’s always a good idea to try to find ways to encourage more readers. After all, the whole point of blogging is to share your thoughts and ideas with others, so why not try to reach as many people as possible? There are nearly 600 million blogs on the internet, so standing out can be challenging. But if you’re blogging about a specific niche, there are a few things you can do to try to increase your readership.
Find Your Niche
If you want people to read your blog, you need to give them a reason to read. One way to do that is by finding your niche and writing about topics that are specific to that niche. By laser-focusing your content, you’ll be able to attract readers interested in what you have to say. Not sure what your niche should be? Try brainstorming a list of potential topics and then doing some research to see which ones are already being well-covered by other bloggers.You don’t want to choose a topic that’s too popular (you’ll have a hard time standing out), but you also don’t want to choose one that’s too obscure (you’ll have trouble finding an audience). Once you’ve found a sweet spot, go ahead and start writing! You can always change your niche later if it’s not working out.
Play with Images
Many people are visual learners, so it makes sense that they prefer blogs with images over those without. Adding an image to each of your blog posts can help capture readers’ attention and make your posts more visually appealing. Just make sure that the images you use are relevant to the topic at hand and that you have the proper permissions to use them. If you use your own images, do your best to ensure they are enhanced to showcase your work in the best light possible.
Some images may be more difficult to take and retouch than others. Jewellery is an excellent example of this. If you are jewellery blogger, taking photos of your products and then editing them to be high quality can be difficult and time-consuming. You can hire a jewellery retouch service to help you with this. They will have the experience and knowledge to ensure your jewellery photos are of the best quality.
Use Keywords Strategically
For people to find your blog posts, you need to use keywords strategically throughout your content. Keywords are the words and phrases people use when searching for information online, so if you include them in your blog posts, it will be easier for people to find your site when they’re searching for topics you write about. Try using a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
Once you’ve identified some potential keywords, work them into your content naturally-don’t force them in just to include them. In addition to using keywords throughout the body of your blog post, be sure to include them in your title and in the tags and categories you use when you publish your post. This will help ensure your post appears in search results when people seek information on the topics you write about.
Promote Your Posts
You must promote your blog post to ensure people can find it. There are many different ways to promote your content, but some of the most effective include emailing it to subscribers, sharing it on social media, and guest posting on other blogs (be sure to include a link to your own site). You can also promote individual posts by including calls-to-action (CTAs) at the end of each one, encouraging readers to check out similar content on your site.The more places you promote your content, the greater the chance that people will see it and read it. To reach a larger audience, you can also use paid promotion methods, like Google AdWords or Facebook Ads. Just be sure not to overdo it-too much promotion can come across as spammy, and you don’t want to turn potential readers away.
If you strike a balance and promote your content thoughtfully, you should see an uptick in your readership. If you want people to read your blog posts, you need to give them a reason to by writing laser-focused content on a specific topic with great images. In addition to finding your niche, be sure to use keywords strategically throughout your posts and promote your content actively on social media and other channels. By following these tips, you’ll be well on your way toward increasing readership for your niche blog!