Did you know that blogging is one of the most successful side hustles in 2024? Indeed, running a blog can make money! Sign up to affiliate programs and get a sponsorship or two and you’ll be able to put a few more pennies in the bank.
However, one of the best ways to increase your profit is to add a few products your audience can buy. And whatever products you’re thinking of selling directly, you’re going to need to add a shop to your blog. To do that properly, make sure you keep the three things below in mind.
Your Shop Needs to Be Easy to Navigate
How easy is it to get through your e-commerce portion? Is it even easy enough to find after someone lands on your blog’s homepage? If not, that’s the first thing to be sure of! You want your audience to know there are things to spend money on – and your quality content will let them know that these products are worthy of their time – and you don’t want this to be ambiguous!
So make the shop easy to find and easy to navigate through, especially if you’ve got more than one or two products for sale. You can turn a good profit here with just a little bit of a spotlight.
You Won’t Be Able to Manage Your Own Deliveries Forever
If you’re going to be expanding your blog to include a shopping portion, it’s only natural to assume you’re going to build on that side of your online presence as well. As such, you’re going to be encouraging more and more customers out of your visitors and readers, which means you’re going to be getting very busy packing orders to ship out again.
There will come a point where it’ll be impossible to keep up with these orders, whether due to a lack of space or because you’ve got too many to pack in a sensible time frame.
This isn’t a bad thing, however, as that’s where services like J&J eCommerce Fulfillment. A good fulfilment centre will host your items for you in a dedicated and secure warehouse, and when an order gets put through, they’ll fulfil it on your behalf. You cut out all of the hassle of shipping yourself and still get to deliver a careful and personalised service to the other side!
You’ll Need to Encourage Your Audience to Shop
Finally, apart from the clear and easy navigation mentioned above, there are various ways to encourage your audience to actually start shopping. Converting a reader into a customer is easier to do when you’ve already captured their attention – now let’s make it pay off!
Write about your products, post them on social media, mention them in ‘normal’ blog posts; make them a mainstay of your online presence and your audience will come to love them as well.
Want to add a shop to your blog? Lock down these three things first; they’ll make all the difference!
