WordPress is currently the most popular content management system (CMS) in the world. Unsurprisingly, then, it’s a top option for bloggers everywhere, and there are plenty of benefits to enjoy by joining them, including easy updates, an SEO-ready platform, and a responsive design that appeals to a developing audience.
When it comes to working with WordPress, though, there’s one small issue that isn’t quite so cut and dry, and it comes in the form of web hosting. WordPress does, of course, offer an integrated free service, but any blogger looking to grow will need capabilities that this free outlet doesn’t provide. As such, hosting through a third party is often the only way to make a real go of a WordPress-based blog.
Sadly, with so many hosts clamouring for the top spot, it’s easy to get this wrong. When that happens, you face the reality of migrating or continuing to deal with problems including slow loading times and regular downtime due to unreliable hosting. That’s guaranteed to lose you custom.
But, just as moving business premises can compromise success, migrating your blog is rife with risks, especially considering that regular scheduling is such a crucial part of what you do. Luckily, we have some pointers for a migration that can not only save you on downtime but can also maintain your blogging schedule in the process.
Consider a host that simplifies the process
Given that a poor host choice is your reason for migrating, you’ll naturally want to take time choosing a replacement. But, as well as looking for the best host for your site, it’s worth seeking companies like WPOwl who offer managed WordPress hosting with lightning-fast cloud services and zero downtime migrations. A company that can take care of migration will be especially useful here, as that frees you to continue creating blog content ready to post the moment your new site is up and ready.
Migrate around upload days
If you’re worried about a migration disrupting your upload schedule, plan around that eventuality. Few bloggers post every day, after all, and you can bet that your highest traffic levels arise on those scheduled days. Make sure, then, to plan your migration on a day when traffic is lower and no uploads are due. That way, even if downtime is inevitable, you make sure not to disappoint or lose the readership you’ve built.
If even the above pointers don’t put your mind at ease, why not be upfront with your audience? Sure, migration is usually something that happens behind the scenes, but that doesn’t mean it needs to be a big secret. Blogs stand apart because they’re about the immediate connection and honesty, after all. Besides, you’re doing this to improve your site for the people who read it. By merely mentioning, off the cuff, or in a separate post, that you’ll be migrating, you can avoid disappointment altogether. This, paired with the scheduling tips mentioned, can pretty much guarantee you don’t let anyone down during this process.