They say that there’s no such thing as bad press, but there’s certainly such a thing as impotent press. In other words, if you’re funneling money into marketing efforts that simply aren’t helping you, it’s a bad investment, and might even prevent you from delivering a clear, effective message.
2025 is here, and with it the chance for a fresh start and willingness to let go of that which doesn’t serve us professionally. When in charge of a business, however modest, taking an eye at your marketing approach and seeing where such investments have failed you, or just didn’t deliver as expected, is key.
So, how can you strip back your marketing to its bare essentials? It’s not necessarily about just spending less or stopping various outreach efforts. You have to know why you’re winding it down, and how to streamline it. Let’s consider some examples:
Refine Your Message To Three Central Points
Marketing tends to get messy when you try to say everything at once, and every copywriter knows that a centralized narrative that serves as a through line will keep readers engaged. Look at your current message and pick the three things that really matter, three things you couldn’t possibly avoid telling your audience. Maybe it’s your quick delivery time, your family business heritage, and your quality materials. Everything else can take a back seat. This helps customers understand exactly what you offer without getting lost in too many details or needing to read an essay about your motivations and interests. Sometimes simplifying your marketing means streamlining (not dumbing down) your narrative..
Consider The Passive Strategies That Suit You
There are such things as active and passive marketing efforts. For example, a referral program for customers that gain discounts should they recommend friends to buy your products/book services can work all year round. As it can essential PPC management and SEO link-building. Nail those efforts that help, such as using niche edits to help build your backlink authority, and keep them active in segments year round. This means you can focus on your main marketing efforts that take creative direction.
Promote The Business You Are Now, Not Back Then
Your business has probably changed since you started, and perhaps even a great deal. You might have shifted focus, improved your service, or learned what customers really want the hard way, and are now undergoing a full pivot. Make sure your marketing reflects who you are today, as old messages can hold you back. Perhaps you took a slight name change to make your business sound more legible, but old web pages still refer to the older name. A refresh and a simplification of your web presence and any branding materials can make a big difference as far as that goes. If you can, take a fresh look at your current strengths and build your marketing around those, as it keeps your message relevant and honest, which is always the best priority to keep.
In Conclusion
With this advice, we hope you can more easily strip your marketing to its bare essentials for 2025.
