Having a blog is no longer an option these days; it’s imperative for business. That’s why it’s easy to see big companies and even small and mid-size enterprises (SMEs) launching and maintaining a blog. In most cases, blogging becomes a part of a business’s digital content marketing strategies.
However, there is more to a business blog than meets the eye. Not only does it allow you to promote your products or services, but it also enables you to reach out to as many customers as possible. It also provides plenty of business opportunities, from boosting your online presence to increasing your website traffic to generating leads down to converting sales.
But it’s one thing to start a blog; it’s another to maintain it for the long term. For this reason, sit down, plan, and think of how you can make your blog work wonders on your business. Most importantly, see how you can consistently produce and publish relevant and valuable content pieces on your website.
That said, here’s how to start a blog and boost your business:
1. Have your business niche in mind
Before taking the plunge into blogging, study your industry first. Assess your business type and evaluate your target market. From there, you can define and determine your business niche and set its parameters in place. You don’t necessarily have to cover random subjects outside your business. All your blog posts should revolve around your business niche. That way, they will be more relevant to your audience and more effective for your business.
2. Factor in your blog’s voice and tone
With your business niche in place, the next thing to consider is your blog’s tone of voice. The way you articulate your brand and convey your messages can resonate with your target audiences. If your business caters to professional clients, be as formal and authoritative as possible. But if you offer light products or services, stay fun, casual, and conversational on your blog.
3. Prioritise your readers, not business offers
When blogging, it’s easy to focus on your business and what you have to offer. Your ultimate goal is to promote your business and sell your products or services. But when doing so, your blog posts will appear very “salesy,” thus pushing customers away. As such, prioritize your readers over your business offers. Check to see what they need and publish content pieces to meet these needs. Once these content pieces resonate with your readers, they will end up patronizing your business.
4. Focus on frequency, quality, and overall consistency
Once you have a blog and start producing blog posts, you must consider three crucial aspects – frequency, quality, and consistency. It’s best to schedule your blog post weekly or monthly basis. Secondly, ensure the quality of your content pieces. Know that quality means valuable and relevant pieces of content. Lastly, make sure you remain consistent on your blog based on niche, tone of voice, content quality, and posting frequency.
5. Optimize your blog posts for the search engine
Did you know that blogging can be a part of your search engine optimization (SEO) strategy? SEO endeavors to boost your online visibility and website traffic. The process involves producing content with keyword integration (on-page SEO), aside from optimizing your website (technical SEO) and building links (off-page SEO). If you create blog posts with relevant keywords, you can improve your on-page SEO strategy.
6. Include calls-to-action (CTAs)
When it comes to blogging, you may have heard of calls to action. CTA is a marketing term used to prompt customers to take a particular action. It can be a line of text, image, or link that tells readers what to do next. Think of phrases like ‘visit our page,’ ‘complete your order,’ and ‘subscribe to our channel.’ As far as your blog is concerned, include a CTA at the bottom of your content. Inform your readers what they can do next and how your business can help.
7. Start creating and posting pieces of content
At this juncture, you can go ahead and start producing content. But before doing so, sit down and plan what topics to cover. These can be how-to articles, striking product images, or compelling promotional videos. For instance, suppose you’re a store selling essential oils. You can specifically talk about the health benefits of Chamomile essential oil if your business specializes in oil products. While at it, factor in all the blogging essentials recommended above, from having a central niche to using a particular tone of voice to adding CTAs. With all these in mind, you can finally publish content pieces for the good of your business.
At this point, you now know how to start a blog and boost your business. Consider the blogging tips outlined above, from considering your business niche to prioritizing your readers to including CTAs on your blog post.
While blogging can work wonders on your business, you must put in the work. Be highly critical in launching a blog. Be very consistent in publishing your content. With all these in mind, blogging can kick your business up a notch!