The term “branding” is spoken about a lot in the world of business, especially for companies that operate online. Getting your branding just right is the difference between landing ideal clients and attracting people that aren’t the right fit for your products or services. The reason why you went into business in the first place is that you wanted to work with a certain demographic of people and help them find a solution to their problems. When it comes to attracting clients to your business, you don’t want to work with people who aren’t a good fit for your brand ethos. This is where impeccable branding comes in extremely useful as it can help to elevate your business to the level you are looking for. With all of this in mind, here are a handful of ways in which you can completely transform your branding and find the clients that are right for your business.
Establish Your Visual Brand
When you’re starting from scratch, visual branding is one of the most important elements to begin with. As soon as your clients come into contact with your business, they will notice all of the visual elements in place. From the colours you use to the font for your brand name, you need to think about how to showcase your brand ethos using all of these different components. Hiring a branding consultant may help you to establish the best possible methods to adopt, but usually, your entrepreneurial instincts will kick in as soon as you begin to try out new ideas.
Keep Your Visuals Consistent
Once you have hit the nail on the head with regard to your visual branding ideas, it is very important to keep these visuals consistent across all of the platforms you use online. For example, you may wish to add a watermark to your social media posts or opt for a certain colour aesthetic online. This type of consistency will tell your clients what to expect when it comes to your brand, and they will instantly recognize you online. Similarly, you may send proposals to your clients on a regular basis so you will need to be embedding fonts in Word and add your brand logo onto the presentations you send to them. Keeping your visuals consistent across every single platform you use, is a brilliant way to establish a strong brand from the get-go.
- Explore Your Brand Voice
In many cases, your brand voice is just as important as your visual choices. The words you say and the type of language you use to communicate with your clients could be the difference between landing a sale and steering them away towards one of your close competitors. Conduct some in-depth market research and uncover the types of words your clients often use. These can be used in your word bank whenever you create marketing collateral; this type of research is invaluable when you’re building a brand.
Update Your Website and Social Media
Your website and social media will act as the core of your brand and business from the moment you launch. As soon as you figure out all of the important branding elements for your online platforms, it is important to put them in place immediately. As a small business owner, you are aware of how important your website and social media are for your reputation. When your ideal client comes into contact with your business, you need to make sure that they trust your brand and are impressed with how your visuals look too. Investing in a professional website designer or social media manager will always help you towards building a level of trust between you and your potential clients because your online presence will have a more polished feel.
Having high-quality, clear and consistent branding is truly the key to unlocking business success. If you are completely sure about the direction you want to take your business, you should be able to put together a branding strategy that speaks directly to your ideal client. This can be done by using certain language, imagery and visual aids such as colours. If you believe that your branding isn’t currently bringing in the right people to your business, now is the ideal time to change up your strategies and hire an expert to help you. Branding consultants are able to analyse your current branding elements and advise you on the best ways in which you can alter them to suit your ideal client’s wants, needs and preferences. With all of this in mind, you should soon have a clear action plan when it comes to transforming your brand from average to amazing!