Business events tend to get mixed reactions from people. Some people love them because it’s a great way for them to connect with new people in the industry, to show off their products and services, or even just to party and have a good time. However, someone else might dislike the idea of going to a business event because they’d rather just focus on building their business, marketing products online, and avoiding crowds and social situations.
There are many different types of businesses and their personalities are typically reflected by the CEO or entrepreneur behind them. But however much someone might like or dislike a business event, it’s important to understand just how to get the most value out of it so it doesn’t just turn into a party with your friends or an awkward experience that doesn’t help your business.
Never plan your own event unless you have a dedicated team for it
Planning a business event is tough work and requires you to seriously think about your options and what you want to achieve. While this is rewarding and can be a lot of fun depending on your skillset, it’s a good idea to consider outsourcing your corporate event management so that you have more time to prepare something for the event and also focus on day-to-day business operations. The exception to this is if you have several employees and interns that can work together to craft a great event experience.
In short, don’t leave the event planning to your own devices and team unless you have dedicated and experienced staff for it. Leave it up to the professionals.
Decide who your event is for
It’s a good idea to decide who the event is actually for. Appealing to customers is a lot different to appealing to industry figureheads and investors. You’ll need to utilize different strategies depending on your intended audience, and you’ll also need to invite them in different ways. A more corporate-focused event may require a formal press release and individual invitations being sent to people. On the other hand, a customer-focused event could be advertised on social media and you may be able to recuperate some of the costs by offering tickets.
Understanding what you’re trying to get out of your event
Every event needs to have a purpose. If you want to make your business more competitive, then you need to start having reasons behind every decision you make regardless of what you’re planning. For instance, your corporate event could be focused on networking and building bridges with different businesses in the industry so you can work with them in the future. Alternatively, your event could be focused on attracting new investors, so you might be more inclined to show off work-in-progress projects that they might be interested in.
By clearly defining what your goals are before you put together the event, you’ll have a much easier time planning ahead. You’ll also be able to measure how successful your event is based on these factors, making it an easy expense to examine the return on investment.