These days, being able to set up and create a community can be such a great way to build a business. But is it really that simple and what does it take to happen? A community is a group of people who share a common interest or activity, typically organized around activities, objects, or ideas. When you can gather people like this and create your ‘tribe’, you have a great place to stem a business from.
However, it is important to have a solid understanding of who your target audience is before you start building your community. Once you have identified the target audience, you can create content that will resonate with them.
It can be as simple as setting up a page on Facebook. From there, the community will grow organically with users who are interested in your niche. You can also provide incentives for people to join your community – remember that it’s just like any other business. You provide an incentive for consumers to buy your product and the same goes for communities!
Now, let’s look at this in more depth.
What Is a Community?
A community is a group of people that have a shared interest. Some examples of a community include social media groups, online forums, and followings. In online communities, you can find people who share your interests and meet new friends. Communities create a sense of belonging, as you can share stories and experiences.
Why Build a Community?
A strong community is the backbone of a social media marketing campaign. A successful social media campaign is achievable only when you have a sound understanding of who your target audience is and how to engage them in a meaningful way. From offering freebies to creating a membership and merch that members will love, click here for examples. Then, when you go to launch a product, you’ll often find that they are already engaged and you’ll have a ready made audience that is primed to buy from you.
Creating Your Own Community
To create a community, you’re going to want to approach this in the right way.
Step 1: Brainstorm. Brainstorm the different ideas you have for your community and narrow it down to one idea that appeals to you most.
Step 2: Research Your Community’s Requirements. Research what social media channels are popular in your area or industry to gauge what your members might want to use.
Step 3: Build Your Website. Use website building tips to build an attractive website for your new community on a platform like WordPress or Weebly
Step 4: Promote and Grow Your Community. Promote and grow your online communities by utilising social media platforms such as Facebook and Instagram
Creating Content For Your Community
Content is the most important part of reaching and speaking to your community. It can be used to announce new products, promote services, or highlight new events. Content marketing is one of the most effective tools for online promotion. When you’re doing this, you need to make sure that your content is high-quality and engaging.
Create a plan before you start writing content. Even if it’s just a few bullet points on what you want to write about, it’ll help guide you throughout the process. Then, when you’re promoting, target specific keywords related to what your community is interested in. Then, when you’re ready to launch products or services, you can tailor that too.