Fun Ways To Build Your Brand

What’s your brand? As a savvy entrepreneur you know what a brand is, but what’s your brand? Right now you’re probably picturing your logo or the colour scheme on your website. Yet, while these are all certainlyaspects of branding, they do not a brand make. Your brand is your identity as your customers, employees and … Continue Reading

The Significance Of Offline Marketing In This Digital Era

We’re living in a digital age and it can be easy for us to be overly consumed with different types of online marketing. But, did you know that the key to having a successful advertising campaign is combining online and offline marketing efforts? Even with the existence of effective online marketing strategies, you simply just … Continue Reading

Services That Are Perceived As A Waste Of Money, But Aren’t

In business, there are certain services that have a bad reputation as a waste of money, even though this is not the case. Some of them are actually vital to the smooth running of a business, or at the very least, are a very big help. If you don’t know what these services are, then … Continue Reading

Major Ways Your Business Is Wasting Money

Good money management helps you to keep your business going, but it’s so easy to waste money. There are many ways you can spend your money on the wrong thing or lose money that you could be spending better elsewhere. If you want your business to not just survive but grow too, you need to … Continue Reading

Business: Venture Into New Territory

When a business ventures into new territory, it becomes a risky time. It’s often why you’ll find that businesses don’t venture into a new territory, instead they carry on in the calm waters that they know. But without venturing out, you won’t truly realise all of the great opportunities that there are out there. From … Continue Reading

Why Your Business Needs a Phone Line

Most business today is done online. Even the smallest of businesses have websites, e-commerce stores, and social media profiles, and global brands utilize the internet to maximize their reach, have international success, and manage their enterprises. But, that doesn’t mean that there is no longer a need for a business phone line.  Most of us … Continue Reading

Energy Efficiency In Your Business

Most businesses have an energy management plan, and that is a great thing. Even small businesses are enormous consumers of energy, and that has an impact on the environment – and the bottom line.  But, if you are smart with your energy management plan, you can find ways to reduce a lot of costs. Energy … Continue Reading

Effective Ways Your Small Business Can Recycle

There is a lot of focus around recycling at the moment and what you can do as a small business owner to make a difference. You may think like you are a small fish in a big pond, but there can be things that you do dad to day in your office environment that can … Continue Reading

Effective Ways To Drive Customers Away

All entrepreneurs should understand the value of customers. If you didn’t have any, your venture couldn’t go on. After all, no matter the reason you decided to launch your business, it does exist to sell something. Often this is a product or service, but some ventures sell both. If yours can’t fulfil this purpose and … Continue Reading

3 Things We Can Learn From Nasty Gal Success

Pretty much every millennial has heard of Nasty Gal, and if they haven’t, they have probably been living under a rock for the past couple of years. If that’s you, the brief story behind the brand is that Sophie Amoruso, the founder, dropped out of college and began selling vintage items out of her apartment … Continue Reading