Whether you are running any type of store or a business that faces customers or clients, it is critical in today’s fast-paced world that you differentiate yourself to provide that high-quality customer experience we’re all after. Customer engagement is one of those things that we can easily lose track of because we get hypnotised by metrics and other components that we think impact our bottom line, but the fact is that whether you are looking to make more money or boost your business in different ways, it’s all about ensuring the customer is satisfied. This is why we have to remember that a personal touch is such an essential entity, but why is it so important to have this in place?
It Gives You an Identity
A customer can buy a very similar product you offer from someone else, and when you deliver something with a personal touch, whether it’s a nice handwritten note or you emblazon your parcels with personalised stickers and labels, the fact that you have an identity and a brand that puts forward that personal touch firmly establishes you as something different. Because there are hundreds of businesses out there, we need to find ways to create an all-important identity. Rather than overcomplicating the equation, it is far better to go back to a sense of simplicity, which is why being nice and having that personal touch will go a long way.
People Don’t Want to Buy From Faceless Organisations
With so much information being peddled about the impact AI is going to have over the next few years, especially in terms of customer service and tools like chatbots, it is more important than ever to return to simple approaches to delivering great service. As a rule, people don’t like to purchase from companies where, if there is a problem, they will be dealt with by a chatbot or a machine. The personal touch is even more important now, and it is going to help businesses maintain a stronger identity because they will differentiate themselves from all the other companies that are already outsourcing their tools to AI practices, thinking that it’s going to make their lives easier. There is a lot that chatbots can do, but they are not going to replace human interaction if the customer needs that, especially when it comes to making complaints.
It’s the Best Way to Market Yourself
Great customer service is the most important way to generate word of mouth. Word-of-mouth marketing is critical because customers are incredibly savvy these days, and they will only give you a good review if you’ve gone above and beyond the call of duty. If you are looking to promote yourself in certain ways, having that personal touch does wonders for customers who expect you to deliver 110% every single time.
Having that personal touch doesn’t just ensure that you differentiate yourself from the norm, especially in an ever-increasing digital landscape, but it also ensures that you can build a personal brand that will, over time, foster a dedicated customer base, which, ultimately, is what we are all after.
