If you run a blog or business, it is likely that you have come across the concept of search engine optimisation (SEO) and questioned whether it is something you should invest in.
With so many different things to keep on top of when running a blog or business, whether it is your finances, social media presence, or just the day-to-day running of it all, it can be difficult to know what steps are going to benefit you.
To help you decide whether SEO is the right course of action for your blog or business, below you will find a list of the top benefits of investing in SEO.
What is SEO?
In simple terms, SEO is a range of activities on your website, both on-page, and off-page, that aim to improve the visibility of your website when people search for related queries in search engines.
Benefits of SEO
There are so many benefits to investing in SEO, and below are just a few.
#1 Increased visibility in search results
SEO optimises your website or blog for relevant keywords to increase your visibility in search results. When your website is more visible, you are more likely to be clicked on as users typically only choose the results on the first couple of pages. With billions of people using the internet every day, it would be silly not to put your business in front of them. It also helps to build credibility too, as increased visibility means competing with the top businesses or blogs within your industry.
#2 Increase volume and quality of traffic
When your visibility increases, so does the volume of traffic. With a good SEO strategy, the keywords that are used to optimise your website are relevant and have a higher intention, which in turn, increases the quality of traffic that comes through to your website. This helps to decrease bounce rates and increase conversions.
#3 Develops trust
At the heart of SEO is users. All optimisation and content that is created have to be of high quality and relevant to the industry. Search engine algorithms suggest that valuable content is prioritised within the search results, so if you are adhering to the guidelines, then your content is what users are going to find first. When your content can help users with a problem and provide information that is credible and helpful, you naturally build their trust. Good content is also more likely to be shared and referenced by other people too, further increasing trust and credibility.
Trust is also built through the functioning of your website. Search engines have stated that websites must be fast to load and mobile-friendly. This means SEO incorporates the journey that your customers go on when visiting your site, to ensure they can navigate easily on any device and do not encounter any technical problems. SEO paired with a cx agency can help turn the organic traffic into sales.
SEO takes more time and effort than it does money. Unlike ads, where you have to pay to be seen, SEO provides your content with organic traffic. Once the hard work has been put in, you will continue to reap the benefits all day, every day. The only money you will typically payout is if you decide to invest in an SEO agency or web developer to complete the work for you.