Storytelling in the business world is not about creating a book for consumers to read. This type of storytelling delves into the messages you want the world to hear about your company. It is a way to communicate the company’s values, mission, and goals with everyone, from devoted consumers to those who have not yet found your products and from employees new and old, to investors seeking to grow their respective portfolios. When you tell a story about your company, you are telling the masses who you are and what you can do for them. Here are some ways you can help your business tell its story.
Visual storytelling is impactful, artful, and has the ability to tell a story through only photographs. A talented commercial photographer can do that for your company and use their experience in the field to create something special that people will identify with. Talk with your photographer about what you want consumers to know about your company and products. Give them product demonstrations and explain why you started your business and what you hope to accomplish. Give them creative latitude to do what they do best and capture your company and everything you produce to tell a story people will connect with.
High-impact visuals create a visceral and emotional response with people. From simple backdrops and colours to evocative settings with heart-tugging images, commercial photographers know how to stage and capture images that will linger in the minds of consumers while nudging their curiosity forward. When someone sees the photographs, they will want to know more about your business and products.
Convey Reality
The word reality gets lost today with the overabundance of reality shows that are not real and people talking about getting real. Be honest with people interested in your brand by conveying the truth of what you do with real people. Look for real stories of people who use your products and avoid using influencers who are consistently paid to tell the world they use your products. These messages from influencers tend to fall short of genuine likability and interest in a product since they are hawking something new with the same script nearly every day.
Instead, find users who actually use, appreciate, and see the value in your products. Yes, you may end up paying for the use of their respective opinions, but you are not paying them to have an opinion. They are already early adopters of what you sell and are simply sharing their love with your audience. These real people lend authenticity to your efforts, and people can see that.
For insight into the future of storytelling in business, watch this video.
Build trust through powerful marketing campaigns that focus on storytelling. Connect with your audience by working with a professional photographer who uses their expertise in the field to create photographs that indelibly ingrain your brand into the psyche of the consumer’s minds and reach through to their wallets to increase both interest and purchases. Storytelling matters. Make your story stand out.
