Is Your Marketing The Weak Link In Your Business?

Marketing is something that no business can do without. This is probably not something that comes as much of a shock. In fact, there’s a good chance that it’s something that comes across as eye-rollingly obvious to the vast majority of business owners. However, just because something is obvious doesn’t mean that it’s not worth thinking more carefully about. The truth of marketing is that it is almost always more complex than a lot of new business owners realise and if you want to make the most of your marketing then there are some essential questions that you have to answer.

Who are you trying to connect to?

Before you even consider how you want to market your business, you have to think about who it is that your marketing will be directed at. As nice as it is to think about having a business idea that appeals to absolutely everyone, the truth is that trying to market to everyone at once is just going to make your business look bland and boring. Not only that but there are just some people who will never be interested in what your business is offering. You need to figure out who your audience is so that you can tailor your marketing specifically to them.

What do you want to say?

When it comes to marketing any business, one of the most important things is to understand exactly what it is about your business that you want the world to know about. What sets your business apart from the competition? What is your unique selling point? If you don’t know that, you’re never going to be able to present and market your business in a way that your target demographic actually finds appealing.

What is the best way to say it?

Once you have your message, it’s time to share it. But what is the best platform to use for this? There are countless platforms out there nowadays, from traditional platforms like print and radio to digital platforms like PPC, social media and more. Gain qualifications in all sorts of marketing – you can learn more about MACP certification here – and use your knowledge to your advantage.

How do you want to say it?

You may have heard the phrase “it’s 10% about what you say and 90% about how you say it” in the past. Well, this applies just as hard to marketing as does to public speaking. No matter how appealing your business might be to many people, if you’re not able to express that fact in a way that they find engaging, they’re not going to be interested. Understanding how to tell your company story as effectively as possible in ways that will engage people and make them want to interact with your business is so important. It’s a complex process and something that often requires a lot of support and expertise but without it you’re never going to be able to get the most out of your marketing.

It might seem as though thinking this hard about a single aspect of your business is just going to result in your time being taken away from other things to the point of it causing problems. However, the truth is that if you want to run a successful business, you’re going to have to dedicate this much time and effort to every single aspect of your business. If you really want to make sure that your business becomes something worth taking seriously, that’s the level of work that you need to be willing to put in.

Isa Lillo


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