Do you often find that there’s nothing to do in your local area? Maybe you’ve got kids that are always in the house with nothing much else to do? Then it’s time to make a change! You can start up your club or community to bring people together over a common activity.
However, attracting new members to this group can be a big worry. How do you reassure people that your club will be worth their time and energy? Let’s go through a few tips down below.
Be Easy to Contact
If people can’t send you a message to ask for more details, or you take a while to get back to them even though their question is time-sensitive, people are going to quickly lose interest. That means you need to have your finger on the pulse of people contacting you about your new club. Make sure your number or email is front and centre on your website, and that your social media DMs are open, and get back to people within a couple of minutes if you can.
Advertise in the Right Places
Paying for location-based targeting is easy to do on social media. Platforms like Facebook, Instagram, and Snapchat all make it simple to send adverts towards the people closest to you. Combine this with the relevant hashtags that people might be following and you could ping 5 or more new members in just one posting! Create a separate profile for your club or community, have fun making some eye-catching posts, and then sign up for advertising – simple!
Make Your Meeting Spot Comfortable
People won’t want to come along to a meeting hall where it’s cold, echoey, and there’s little to no food or drink on offer to tide them through the session. Focus on these elements if you want people to have a good time when your group gets together.
For example, look into things like Church Heating if that’s where you’re meeting, or at least buying a space heater if that’s not an option, and then provide a small buffet of easy-to-prepare foods. Or, you can remind people to bring their snacks! A comfortable meeting space will stick in a person’s mind and incentivize them to come back again!
Be Present at Local Events
Being involved with your local community means attending events, such as a harvest festival or pride parade, and setting up a table that’s got your club’s banner on it. Of course, you’ll have to apply to the local council to ensure you’ve got permission to advertise in this manner, but they’re likely to say yes! Design a flyer to hand out, get some badges made to hand out for fun, and talk to as many attendees that walk past your stall as possible.
Attracting new members to a club is a lot like running a business. You’ve got to be active with your advertising efforts within your local area!
