There are plenty of apps to download this year that use creative and marketing technology to amplify your branding. Digital marketing is essential to any business and the great thing with apps is that you have all the creative freedom and tools to use to your advantage. Reach out to your client base in new ways. Upload podcasts of clients endorsing your latest products, or even better video tutorials on how to use them. Make the most advanced video technology and get it working in your favor. Alternatively, you could set up your own blog about your business. The most important thing is to stay as active and creative as possible to encourage loyal employees and followers to continue to share your posts.
At the moment many businesses are working remotely and relying on video streaming technology. With Be.Live you can make a video diary of what you are up to, and stream it live. If you want to promote your brand image you could post things like any volunteer projects or team-building activities that raise environmental awareness or support other humanitarian causes. This will earn you a lot of points as companies with a “green” ideology are proven to be more successful. There are many ways you can make creative video content work for you. There are different types of content you can create and it’s a fun way to engage your customers and really connect with them.
Marketing your brand through a blog or podcast is an effective way to communicate with your client base. Google Blogger is a tool that makes publishing online a breeze. Creating a blog is a great way to advertise your brand. It’s all about reaching out to your customers. You can use it to post a variety of content such as video tutorials for existing products, promotional material, and information about any sort of social contribution your company is making at the moment. Post articles relating to your field and use it to network with other businesses.
Audacity is a great example of audio-editing software used to make podcasts. Podcasts are a great way to build up a fan base of listeners. It’s also a means of networking with different communities. You can include these on your website to spread the news about your business, give tutorials or useful advice. The good thing is they are very cheap to make as all you need is a good quality microphone on your PC in order to record.
Pixelo is a fantastic package of design tools which is great for any web professional. It comes with vector graphic bundles that aid you in promoting your branding through presentations, flyers, cover photos, posters and promotional t-shirts that influencers can wear. Get creative using state-of-the-art design technology and up your logo-ing skills. You can even order your own branded hand sanitizer online, perfect for the current climate, click here for more info.
With a billion active users per month, Instagram is an obvious choice to boost your social media presence. If your business already has an Instagram account, think of more creative ways you can advertise your branding. Make the most of video, live streaming, imaging, and marketing tools and always engage with your followers.
It’s tricky to market your brand without your team behind you. Really engage your employees with Smarp, and make them ambassadors for your business. Smarp is focussed on sharing content with your employees and encouraging them to then share it on social media. Motivate your staff by making them feel more linked to the brand and marketing process. You can view the results of each employee and see how well they’ve done on social media, this adds an air of competition, and you can reward their performance and dedication.
If you’re swamped with social media projects and have too many platforms going on, MeetEdgar can help you get those posts out more efficiently. You can use this tool to schedule posts to go out automatically over a variety of social media platforms. Don’t worry you can stagger these, so as not to bombard your followers, by setting a date and time.
Mention is an app for tracking your presence on social media, and the web. It scans for and finds any mention of your brand on social media and the best thing is, it brings it up for you with a direct link to respond. It’s the quickest way to get in touch with followers you didn’t know you had and branch out your marketing.
Facebook Ads Manager
If you want to advertise on Facebook for a fee, set up Facebook Pixel. This is an easy to use platform to advertise your brand. Get the app Facebook Ads Manager which is a complete tool allowing you to set up and monitor your ads. You can use branding to specifically target your key demographics.
Infusionsoft is a CRM marketing tool which can keep track of up to 10,000 contacts for you. It’s a great piece of marketing software that records information about all of your clients and correspondence. You can live-record interactions with clients and customers and it makes a note of their preferences and quirks. This will then be saved for the next meeting for you or an employee to go over. You’ll then know what to expect and be prepped on how best to deal with them. It also creates a “custom campaign builder” which specifically targets recipients on your contact list, according to their interests and needs. The software also monitors your website, its visitors and sales. There is a training program installed to help you learn how to use it as it is quite complex.
There are plenty of ways to get technology working for you. Use this to your advantage to get your brand the online recognition it deserves. For more information on how to create a website for your company, click here.