“Marketing” is the art of showing prospective clients or customers your product or service, and convincing them of the benefits of that product or service so the prospects become willing to invest their money in it.
This means that marketing is essentially an exercise in presenting your services or goods in the best possible light. In such way, other people will be impressed by them.
Presenting Your Goods or Services in the Best Possible Light
There are many different things that people do to present their goods and services in the best light.
Ranging from promo deals, to banners and websites. Here are a few simple tips to start with.
Stock up on testimonials to show prospective clients that you come “preapproved”
Testimonials are absolutely golden when it comes to successfully marketing a business.
A good testimonial will go a very long way and make a positive impression on any prospective clients or customers. Or at least, putting their doubts and concerns to rest.
In essence, a testimonial is a way of showing prospective clients that you come “pre-approved”. That you are not an “unknown entity” after all, or a scammer, but a legitimate business that offers a legitimately valuable service.
There are good and bad ways to use testimonials.
A bad way is to include short, generic snippet comments, and attribute them to anonymous individuals, without any background or context.
All this is likely to do is convince people that you forged your testimonials.
Instead, each testimonial should be at least a couple of sentences long. It should ideally include a photo of the person giving it, along with a link to their personal or professional website.
Display the benefits of your product or service in the most true-to-life format
There are many different types of product or service, and there are many different ways you can present them.
Ultimately, you should strive to display your product or service in the most true-to-life format possible.
So, for example, if you are selling dresses, you would display them on well-posed female mannequins.
On the other hand, if your job is selling your web design services, you should have a tutorial or demo website for your prospective clients to explore.
All of this will help to allay any doubts your would-be clients may be feeling, and put your product or service in the best possible light.
Act in an ethically sound and upstanding manner
Perhaps, one of the most important ways of presenting your products and services in the best possible light is to ensure that you always act in an ethically sound and upstanding manner.
Of course, this should be the case in general.
But it doesn’t hurt to understand that reputation in business is a major component in how well your goods or services are received.
If you have a reputation for being unscrupulous, and untrustworthy, no amount of marketing is likely to yield favourable results.