Whether you’re a freelancer or a solo-entrepreneur, your home office is at the heart of your day-to-day activities. It’s not only the place where you are the most productive, but it is also a hub of creativity, enthusiasm, and, of course, profits. As such, you can’t afford to neglect it. A performance-enhancing setup is crucial to your work. Getting the equipment you need is the first investment you’ll need to do to improve your workplace. Ultimately, there is a time, very early in your independent career, when you notice that the combo laptop and sofa isn’t enough to get you through the day. Your primary consideration is to find a space you can convert into an office, whether it is a spare room, an alcove in the living room, or the confined area under the stairs. Your home office needs to be comfortable and organised. Don’t be tempted to save money on your chair and desk; you’ll be working long hours, and you want to keep back pain at bay! However, there is only so much you can do with your equipment. When you’re ready to move your business to the next level, you should focus your investments on tools and solutions that do all the hard work for you.

You can’t make it work alone

You’re motivated. You’re a one-business man or woman. You’re the best in your field. 

While you might be all of those things, there’s one skill you still haven’t developed: You can’t clone yourself. If you want to achieve more but can’t yet afford to hire a new team, you might want to consider how a virtual receptionist can save you precious time. Indeed, you can give tasks to a virtual receptionist such as setting up appointments with new leads or answering FAQs on the phone, while you focus on what you do best. You’ll reduce interruptions significantly!

Let the big Google machine promote your business

If you are not yet familiar with Google Analytics and Google AdWords, it’s time to book your face-to-face meeting at your local Digital Garage. Indeed, Google’s initiative to train entrepreneurs for free in digital marketing has resulted in the creation of workshops run by experts, Digital garage, throughout the UK. There are similar initiatives around the world, dedicated to teaching professionals some PPC and SEO tips. In short, with the help of Google, you can get your web presence to work harder for you. 

Stop wasting time writing your emails

What is email automation, and why should you use it? Creating an automated workflow of emails is not reserved for large companies. You can create an exciting and easy-to-manage world of marketing that takes the edge of customer communication. Your workflow is designed to interact with your leads when they meet specific triggers, such as signing up to your newsletter, making a purchase, or opening a user account. More importantly, it saves you precious time while making your audience feel appreciated and cared for. Your workflow nurtures clients for you and creates efficient support cycles throughout their journey. 

You need to turn your home-based business into a capable customer-facing engine if you’re going to grow your income. However, working as a one-person business, you need to be smart about it. By choosing tools that interact with your customers on your behalf, such as a workflow email system, or virtual assistants who can manage real-time interactions, you free up time for your work.

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