If you don’t have a fortune to spend on your business marketing, then you have nothing to worry about. There are tons of marketing tactics that you can use that won’t put a hole in your pocket.
Publish Great Content
Publishing great content is the best way for you to market your small business. If you don’t feel as though you are creative enough to do this, or if you feel as though you are just not able to come up with the right ideas then consider hiring a professional. Either way, it doesn’t matter which option you go with because you should always be pushing content out there for the world to see. Focus on top-tips, best practices for the industry or even top 10 lists. This is valuable to your readers and it also helps you to establish yourself as a leader in the industry.
Video content is super valuable. It can cost you a lot to get a professional YouTube video produced, but one way for you to get around this would be for you to give it a shot yourself. Film students are always looking for projects to get involved with and this can also be a great way for you to market your business efficiently.
Experiment with Imagery
If you have a social media page, then you will already have one of the most powerful marketing tools at your disposal. One way for you to capitalise on this would be for you to use imagery to your advantage. Add some of your hottest clothing items to male mannequins and snap some pictures if you work in the fashion industry, or even think about having an infographic created. Either way, images like this are attention-grabbing and they are a fantastic way for you to increase the amount of followers you have.
Huge campaigns may be out of your budget and this is understandable, but there are tons of discounts that you can easily take advantage of. Google ads or even Facebook ads are very easy for you to buy and most of the time, you can easily access huge discounts. When you have paid for a campaign, make sure that you sign up with your email address too. When you do, you will then increase your chances of being sent even more money-off vouchers so do keep that in mind.
Email marketing is a great way for you to market your business and you would be surprised at how easy it can be for you to use it to your advantage. If you aren’t sure how to make the most of your campaign then consider using software and then edit a standard template with your own branding and offerings. This won’t take more than a few minutes to do but it shows your customers that you are current and that you are also striving to keep in contact.
Marketing your business doesn’t need to be difficult. In fact, when you use the tools that are all around you, you will soon find that it’s easier than ever before!