The estate agents industry has gone through a period of recovery after the economic downtown. Now the industry is making clear steps forward. In this guide, we will take a look at everything you need to know about working in the real estate industry.
Estate agent responsibilities
It is also worth taking a look at the different responsibilities you will have as an estate agent. These are as follows:
- Keep up to date with trends in the relevant property market
- Make certain that the price on the table is acceptable to both the seller and buyer
- Advise clients and assist them with what they want to buy
- Monitor sales as they proceed
- Liaise with all parties interested, including surveyors, solicitors, and mortgage brokers
- Represent the sellers in negotiation with prospective buyers
- Market and promote properties for sale
- Estimate the value of a property
- Visit and talk to sellers about their property and the special features of it
- Collect information about a property and organise photographs to be taken
If you decide to work in the lettings section of your industry, some of the things you will be expected to do are as follows:
- Act as a property manager so that any issues with a property are resolved
- Organise or collect rent payments
- Draw up contracts for the tenancy agreement
- Make sure all properties meet the legal requirements in place and health and safety requirements, for example, gas safety certificates
- Vet prospective tenants by doing credit checks and collecting references
Your window display is as important as ever
Let’s take a look at some top tips that all estate agencies need to follow to get the most out of their window display:
• Update your window display on a regular basis – There is only one place to begin, and this is with the fact that you need to ensure your window display is up to date. This is one of the biggest mistakes estate agencies are guilty of. Some simply put a ‘sold’ sign on all of the posters where the properties are no longer available. There are then those that do not even do this, and then customers come to the estate agency when they are interested in a property, only to learn the disappointing news that it is no longer available. This can be incredibly frustrating and it will show your business in an unprofessional light. If you can’t even keep your window display up to date, why should they trust you to find them a property? Make sure the photography for real estate is of the highest level so that people know their properties will be marketed in the best way.
• Make sure your display is consistent with your brand image – One of the biggest errors you can make is choosing a window display that does not fit in with your logo, website design, brochures, and other elements of your brand. It is vital to stand out, but that needs to be within your brand image. If your logo is blue and yellow and you use an elegant old-school font, you are going to be completely confusing your customers if you choose a pink and orange window display and you opt for Comic Sans or something similar for your window display posters. Instead, everything needs to be consistent so that you give off a professional and trustworthy message.
