How to Push Yourself Out of Your Comfort Zone as a Business Owner

While there is a lot of beauty to being a business owner, there is one thing that could be considered incredibly intimidating, and that’s having to do things you’ve never done before. It is the reality of being a business owner, having to reach out to potential suppliers, cold call and cold email prospects, and getting your face out there when you don’t want to.

The same can even be said for events; in the end, you need to make yourself known, and it can honestly be rather intimidating to do so. However, if you attract new customers and beat your competitors, you’re going to have to get out of your comfort zone in the first place. So, here’s what you need to know about achieving all of this!

Start By Getting Used to It

While it’s not ideal, it’s honestly the truth. You just have to get adjusted to the idea that you’re going to be doing a lot of stuff, sometimes even a bit terrifying, that’s typically outside of your comfort zone, especially as a business owner. While executive coaching could help you out with getting over this fear, it’s really about taking the time to accept that you need to get used to it and that the lack of comfort is essentially a daily obstacle with business owners.

Try to Do Something New Everyday

But make sure you do all of these slowly so you can get better accustomed. This can be doing a cold email, a cold call, or posting something (like a picture of your face) on social media involving your brand. If you’re planning to hire someone, then hiring something and interacting with them could be pretty huge too. But in the end, try to do something new every single day that could benefit your business. You want this to help you, something to help you get used to these changes; that’s the goal.

Change Your Mindset

You can say this is a part of just accepting that the lack of comfort is a part of being a business owner, but it can still go deeper than that. When it comes to business ownership, a growth mindset is crucial to success. This mindset will help you push through the ups and downs that are part of owning a business. It also helps you take ownership of your company, which means you’ll be one hundred per cent accountable for everything. 

Developing a growth mindset doesn’t happen overnight, and it takes time to change your internal dialogue about trying things that are difficult or even risky. It’s important to surround yourself with others who will challenge you and cheer you on, and it may be a good idea to hire a coach or get involved in community activities. That mindset and that push could be exactly what you need to get better accustomed to all of these zones that you’ll need to face.  If you want to transform your business, sometimes you need to transform your mindset in order to do.

Learn from Others

When it comes to pushing yourself out of your comfort zone, you probably think it’s more geared toward you and your decisions, right? While this is technically true, it’s also going to help to just be open to learning from others. It can be difficult, but it’s often a necessary step to achieve your goals and achieve success. Learning from others is important because it can help you to understand your own strengths and weaknesses. In addition, it can help you find new and innovative ideas for your business.

It can also be helpful to learn from your competitors. This will help you understand their strengths and weaknesses, as well as how they can be adapted for your own business. In a way, when you’re hearing stories from other business owners, friends, family members, and peers overall, don’t be afraid to listen. They may have advice that you can learn from. Everyone eventually in their life needs to get out of their comfort zone, so this is a middle ground that anyone and everyone can learn from, regardless of context.

Ask for Help

You can see this as a part of learning from others. But don’t be afraid to ask for help. Even when it comes to running a business, it can be terrifying having to do things you’re just not used to doing. It’s entirely okay, and it doesn’t make you a bad business owner either; you’re learning, so it’s all going to take time when it comes to these changes.  So why not just ask for help?

This could be help from an employee or freelancer (like a contractor), this can help from your community, such as other business owners, help from your industry, or even from loved ones. But in the end, there is nothing wrong at all with asking for help, so don’t be afraid to do it!

Isa Lillo


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