Nowadays having an online presence is essential for any business. Even stores that don’t conduct e-commerce sales should still be online. Creating a good website isn’t as difficult as you might think, especially with so many creational tools for you to use.
Whatever tools you choose to use, you should keep some key principles in mind.
Have A Mobile Responsive Site
More and more people are now using their mobile phone to make purchases while browsing the internet. This is because people like to shop on the go and because technology is now allowing them to do so with ease. As part of your website design, you should make sure that it is responsive to mobile devices and has good website integration of any tools.
Make Sure It’s Easy To Find
To achieve this you will need to have a domain name that describes your company or business name. You can have more than one domain name that points to your website. It’s a good idea to do some research on choosing the best domain names before you settle.
Place Your Contact Information Clearly
If you depend on your customer being able ot contact you, make sure the information they need is easy to find. Ideally, it should be at the top of your home page much like you would find at the top of a letter. Provide an email address and contact number, but also make sure you have an in-depth ‘contact us’ page too. If you plan to use social media to engage with customers, make sure you add links that are easily found.
Make Sure It’s Easy To Navigate
You need to have a website where your customers can find exactly what they’re looking for. To do this you should have a clear navigation menu where they can see drop-down choices of pages to visit. Ensuring this will minimise customers leaving your site without the answer they were looking for. Another great way to ensure your customers can easily get around is to have a search bar where they can look for things they need quickly and easily.
Keep It Uncluttered
Your readers need to be able to put things into context. This means that if a site has too much information, it can overload their mind, making it difficult for it to retain new information. Make sure you use a good balance between graphics and text to present a clean page.
Make It Accurate
It should go without saying that your site should be accurate. Having inaccurate information can turn off consumers, whether it’s outdated products, a wrong date or grammatical errors. Make sure you proofread anything that goes onto your site and checks it on a regular basis. Especially after any updates or modifications.
It’s important for every business to not only have a presence online but to also make sure it gives a good impression. A messy, unorganised website can leave you with customers shopping elsewhere. What do you do to your website to make sure it’s working great? Please share your top tips in the comments below.
