If you’re a small business, it can be hard to stand out on the internet. Everyone is continually vying for the attention of customers, so making an impression can be a substantial challenge. Fortunately, you have options.
Are you struggling to encourage more users to visit your site? If so, take a look at some of these ways to double your website traffic in a month.
Launch An Influencer Marketing Campaign
Influencer marketing is becoming an increasingly important pillar of digital marketing. Many companies now rely on social media personalities as conduits to sell their products, especially if they cater to a niche audience.
If you’re not using influencer marketing yet, then now is the time to start. Not only does it give you access to your target audience, but it can also drum up sales fast.
Remember, the people who follow influencers place an enormous amount of trust in them. If they recommend a product, then audiences will assume that they endorse it and have vetted it fully. If the influencer has a lot of followers, you may soon find that your site is inundated with people keen to buy and test your products – not something that would have happened otherwise.
Revamp Your SEO Efforts
If you haven’t analyzed your SEO efforts yet, then now is the time to do it. Things move on rapidly in the world of SEO. Search engine rules change all the time, consumer tastes metamorphosise, and the factors that count most towards your ranking adjust.
If you haven’t done so already, it is a good idea to get somebody who knows what they’re doing to review your current strategy. They can investigate your backlinks and keyword targets and let you know whether you’re on the right track or not.
Engage In More Permission-Based Email Marketing
Email marketing is a very different animal from a decade ago. Back then, companies would send customers emails unsolicited. But now the rules have changed. Firms must now entice customers first and get them to sign up for their email marketing lists. If they don’t, then it just won’t get through.
Just because email marketing has been around for a long time doesn’t mean that you should discount it. Research from the Direct Marketing Association suggests that the average email ROI is an astonishing $44, or nearly triple the rate of return you get on regular PPC ads.
Email marketing, therefore, is a powerful tool that you can use to entice customers, break the buying cycle, and get them to part with their cash.
Improve Your Social Media Outreach
Companies need to be careful when engaging in social media outreach. You want to earn customers, but you shouldn’t do anything that might alienate people. Here are some social sharing best practices:
- Avoid being too “salesy” when discussing your product. Try to present things in a way that will benefit customers.
- Make all of your headlines more compelling, encouraging clicks
- Use a combination of videos and images to keep people entertained and engaged