Whether we like it or not, we cannot underestimate just how much social media channels can make or break a brand or a business. The same is true for the healthcare industry, and in care facilities too. No matter how big or small your facility is, both in the number of patients and the size of your income, you will never go wrong in coming up with content that speaks more about your values and competencies as a facility.
Having engaging social media content can do a world of good for your care facility. When you partner with marketing firms that specialize in your specific industry, talk to them about these ideas, so they can help you bring them to life. For example, marketing experts that know their way around pay-per-click (PPC) services for nursing homes can help you come up with content and copy that can help drive traffic towards your website.
Here are some effective and creative content ideas to bring your facility’s social media accounts to the next level:
Provide information and tips about health issues
We live in a time of misinformation and disinformation. Even if nations and governments take steps to curb inaccurate information and fake news online, chances are falsehoods will still remain rampant and that there will still be so many people falling prey to these lies.
And as the pandemic started taking over the world, one of the biggest aspects of our society that were hit the hardest by misinformation is our health. If you run a healthcare facility of any sort, it is both your responsibility and privilege to help change the status quo. If your care facility welcomes the elderly, why not provide tips and pointers on how seniors can take better care of their entire well-being-body, mind, and spirit? Another idea is to educate about how to thrive even when living with chronic pain, especially if you are also a care facility for the chronically ill. Whatever your care facility’s thrust is, make sure to provide helpful content about how your audience can take better care of themselves.
Here are some tips for ensuring that you are providing accurate health information to the people who will come across your social media channels:
- Make sure that your sources are credible. Avoid finding information from places like Wikipedia, where people can freely edit the content. Opt for more reputable websites like Scientific American and PubMed Central, as well as government websites like the United States Centers for Disease Control and Prevention. Make sure that you only get your information from sources that are solidly based on scholarly research, and backed by experts in the field.
- Speaking of experts, consider consulting with specialists whenever you’re posting about something that’s not basic knowledge in your industry. You want to ensure that what you’re saying is correct and that it makes sense for the people who are reading it.
Highlight your facility’s certifications, accreditation, recognition, awards, and other milestones
If your care facility manages to snag some awards, or if you are accredited and certified in various ways, make sure to highlight those achievements on your social media accounts. These certifications can be the main deciding factor for people to trust your facility over your competitors-your potential patients and their families will be more likely to trust you because you have gone through hoops to prove that your staff and facility are more than equipped for the job of caring for their loved ones.
On the captions, take your time to explain why that specific accreditation or award is significant, and why it gives you an edge over your competitors in the industry.
Share positive patient experience
If you have patients that are thriving during their stay in your facility, consider asking them to share their stories on a public platform such as your facility’s social media accounts. At the end of the day, prospective patients will be more likely to look for somebody they can relate to, someone who’s in the same boat as them. When they see that people who are going through the same issues are living their best and healthiest way of life in your facility, they are much more likely to choose you. Do not underestimate the value of highlighting positive patient experiences. Just make sure you have patient consent and that of their families.
If your staff and facilities are excellent, then the quality of your work will speak for itself. Just make sure to find opportunities to share more about what you and your team can do, why your facility is more than equipped to receive more guests, and you have the building blocks for engaging social media content.