Do you want to create a logo for your small business? We know that one of the first things to think, when setting up a small business, is the logo.
A logo is like the identity of your small business. It helps your customers recognise your business amongst all others. Also, a logo can help show the character and identity of your business.
How to create a logo for your small business
Nowadays, thanks to technology, is very easy to create modern logos for your small business. There are endless possibilities and it’s all about the result that you want and the budget that you can afford.
Especially if starting a small business, your budget can be pretty tight or just prefer to invest more money in other aspects of your business.
Thankfully there are different options that allow you to create a logo for your small business without breaking the bank.
Canva is one of the most popular, and my favourite, applications when it comes to DIY graphic design. One advantage of this platform is that it’s online, so you don’t need to download any piece of software onto your computer. Another advantage is that is extremely beginner-friendly. Thanks to premade templates and easy to use elements, you can create a logo for your small business in literally 10 minutes.
Canva comes in both free and pro versions. Canva free is good but it’s quite limited. Instead, Canva Pro is the game-changer. For personal experience, I used Canva free for a long time but always felt so limited in the choice of designs and templates. So one day, I decided to try the Pro version and believe me… I was blown out by the immense variety of things you can do!
Especially if like me you run a small business and you deal with all your designs and graphics, this is a must-have tool.
If creativity is not your strength, a great website to get your logo designed by a professional is Fiverr. This website is like a marketplace for freelancers to promote their logo design services (and it’s not just limited to this, just in case you’re looking to outsource other things).
The price range goes from $10 to $150, with some freelancers offering quicker delivery or more files type at an additional cost. I’ve used Fiverr before and it’s a reliable platform. I would advise choosing someone who offers free revisions and reviews about 4.5 stars.
Also, choosing someone that offers a logo with transparent background should be a priority. You can virtually use it everywhere and with every background colour in case you make changes in the future.
The importance of a logo for your small business
No matter what your choice will be, a logo for your small business is very important.
A well-designed logo enables your business to build trust within your customers. It tells them what your business is, what your business does and the benefits.
Furthermore, a well-designed logo should be part of your branding to help your business thrive.