What’s your brand? As a savvy entrepreneur you know what a brand is, but what’s your brand? Right now you’re probably picturing your logo or the colour scheme on your website. Yet, while these are all certainlyaspects of branding, they do not a brand make. Your brand is your identity as your customers, employees and prospective leads see it. It’s everything that makes your business what it is in the eyes of everyone but you. As Amazon founder Jeff Bezos put it “Your brand is what people say about you when you’re not in the room”. Umm… you might want to get on that one, Jeff. Nonetheless, it’s a pretty good idea of how to approach branding.

Brand building isn’t necessarily apart from all of your daily operations. Your branding is inherent in everything you’re already doing from the way you train your employees to the way in which they interact with customers. Nonetheless, there are also activities that you, as the figurehead of your business can do to build both visibility and value for your brand. 

Don’t worry, they’re not laborious… In fact, they’re actually a lot of fun.

Always be blogging!

Blogging is a fantastic way to build value in your brand, by building value in you, the guiding force behind it. Blogging is a great way to share your knowledge experience, insights, ideas and inspirations with your target audience. It allows you to capitalise on the one thing that your competitors can never, ever have… You! It’s also a great boon for your SEO, too!

When blogging, however, it’s important to blog about content that will bring value to your customers. It should help them to make their lives easier and more enjoyable, or solve a problem that they may often encounter. Don’t just use your blog as an opportunity to show off, or you may find that it repels rather than attracts readers. This actually goes for all forms of content marketing you produce. 
Never blogged in your life before? No problem! You’ll find a steady stream of blogging tips right here.

Cast some pods

In today’s fast paced climate, the people in your target audience are always on the go and consuming digital content through their mobile devices. This means that no matter how good your long form content is, your target audience may not always have the time (or inclination) to read it.
This is why a business podcast is such a great way to engage with your audience. It can be consumed all in one go or in bite-sized chunks. It can be enjoyed on the train, on the bus or in the car. It helps people to take your insights with them wherever they go.

Get that face in front of a camera

You’ve probably already heard about how video is taking up an increasingly large proportion of online content. Yet, while there will always be room for the written word online, creating videos should be an integral part of your content marketing regimen. Allowing people to see your face is intrinsic to helping them build a trusting relationship with you and, by extension, your brand.

And finally, Take the wheel when it comes to social media

Granted, managing your social media presence can fast become a full-time job, but don’t leave it all to your outsourced digital marketing team or your obliging but stressed intern. Take some time to converse with your following. Comment on what they’re posting. Like and retweet them. Offer them a platform. It’s a great way to engage with your target market in their own digital back yard.

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