When a client hires you to perform a service for them, they usually do so because you are more qualified to attend to the task at hand. Of course, this might not always be the case (for instance, certain businesses could probably run an in-house marketing campaign if they wanted to, but it’s cheaper, easier and more reliable to hire a dedicated marketing firm to do so) – but on the whole, it is.
For this reason, it’s not only important to be at the top of your game and retain your competitiveness, but also to keep in mind that clients may not be quite as well-versed as you are in what you need to do. For instance, a sole trader might not understand the intricacies of the tax system, which is why tax specialists and accountants explain everything that needs to be done.
This ability to educate, redirect, and point out problems in a client’s understanding (respectfully) is an essential element of securing and retaining that relationship. There are superior and inferior means of going about this. In this post, we’ll discuss how to better your approach:
Go Through The Process
It’s good to go through your professional process regarding how you’ll levy the service they’ve booked. This can be a simple guide PDF when someone hires you, or a clear list on your website to showcase how the service works in the first place. If you’re a freelancer, such as a graphic designer or writer, this might showcase your working hours, where you’re reachable, and how many revisions a client is afforded before large alterations will incur further cost. Allow them to feel fully understanding of your process from the start, and let them field any questions. It’s part of developing the relationship and helping them understand your services.
Service Packages & Inclusions
It’s important to notify your client of what their package includes and what addons are available. For instance, construction firms may offer an excellent voidformer application to make sure that ground shear is subverted when laying the foundations of a new property. This can really help your work remain stable over the years. You may add this as standard or provide it as an optional extra, either way, you will be able to showcase exactly what your plans are and why your service is competitive.
Setting Out Terms
It’s important to set out the terms of your contract in crystal clear form before you accept a job, and before you even promote your services. This is because you need to make your invoice process clear, as well as exactly what you can and can’t be expected to do. For instance – you might be free for video conferences upon request, and you may be willing to provide consultation on top of a service rendered. How long the client has to pay, how to report issues, and what to do with licenses (including what permissions they grant) are also worth considering. This helps avoid any confusion in the long run.
With this advice, you’re certain to educate your clients with care and attention in the best possible way.
