Branding your business the correct way is vital to success. Indeed, your business’s brand is its identity and it must carefully match the needs of your customers to encourage them to interest you. The good news is that getting your branding right doesn’t have to be difficult. There are even some basic rules you can follow that will ensure your branding is as successful as possible. Keep reading to find out what they are.
Do invest in professional logo design
Neither your mate from down the pub that did a year of art school and then dropped out or the entrepreneur or Facebook that is offering logos for a fiver are the right choices, here. Instead, to create a cohesive and effective brand of which a logo is a part you will need to go to a professional with plenty of experience.
Indeed, what you are paying for here is both this valuable experience and all of the iterations they go through to create the perfect logo. Of course, when investing such serious money into logo creation you will want to make sure the end product is protected too. To that end, finding an intellectual property lawyer that can help you with trademarking your logo is a great idea. Then no one else will be able to claim it’s there or use anything too similar that could take away from your business’s brand recognition.
Do create a guide for your brand
Next, when it comes to branding it helps if everyone involved is on the same page. With that in mind, it’s a good idea to write that page or even a full guide on what is and what is not acceptable. Particular issues you will need to cover include colors, fonts, content style, tone, kerning, and even the types of images that should be used.
Once you have this guide you can distribute it both internally and to those outside your company that is working on branding and marketing to ensure consistency and make your brand recognisable to prospects at all times.
Don’t be afraid to set yourself apart
To successfully brand your business you will need to make sure it stands out from the crowd. Indeed, showing that your business is different from others on the market is a good thing.
Just be sure to do it in the right way. This means avoiding using specific techniques or hashtags just because they are trending. Don’t be lured into working with popular influences that don’t fit your brand either as it can cause more harm than good.
Don’t be afraid to invest
When it comes to brandings and marketing businesses the world over spend hundreds and thousands of dollars on getting it right and that is not an exaggeration. Big businesses even plough in millions of dollars to getting their branding just right and then reap the rewards. Of course, that is not to say the humble blogger or small business owner should or could start shellings out thousands of dollars to improve their branding but there are steps you could take that with a little investment will really improve your branding and in turn your business.
Branding is a huge part of any marketing-related degree, would be marketing professionals will spend years studying the ins, outs, and intricacies of branding. Branding goes deeper than a pretty logo. So it stands to reason that if you are serious about improving your branding it could be worth investing in a course. It could be a quick and easy online course that covers the basics or you could find yourself back in the classroom (although probably still a virtual one) and undertaking a more extensive learning experience, after all, knowledge is power. What is more, learning to take branding into your hands could save you money in paying someone else to do it, it will stand you in great stead in terms of your business growth and you may even uncover new labour of love.
Don’t be afraid to use a variety of on and offline platforms (as long as they make sense for your brand)
Successful branding will require a mix of platforms, both on and offline. Indeed, combining platforms is not a problem, as long as you ensure two things. That the platform you are using is suitable for the demographic you are looking to reach and that the content you produce is branded in a way that is consistent with that on your other platforms. Indeed, when it comes to branding consistency is the key to success.
