A Complete Guide To Using Pinterest For Your Business

Many people might have heard by now that Pinterest is one of the most popular social media networks, but not everyone knows the benefits of using it for their business. In this blog article, I will go through the basics of setting up your profile and figuring out what to share so you can start getting more followers and impressions to use your pins on a daily basis.

What is Pinterest?

Pinterest is a social network that allows users to share images and videos. Pinterest also allows businesses to promote their products and services.

Pinterest is a social network that allows users to share images and videos. You can use Pinterest to find new recipes, DIY projects, fashion inspiration, and more. You can also use Pinterest to promote your business. For example, you can create boards with your products, services, or blog posts. You can also use Pinterest ads to reach new customers.

The Benefits of Having a Business Account on Pinterest.

As a business, you can use Pinterest to reach a wider audience and promote your products or services. Having a business account on Pinterest gives you access to powerful tools like Analytics and Promoted Pins. You can also use Pinterest to drive traffic to your website or blog.

Pinterest is a visual social media platform that allows businesses to share images and videos related to their products or services. Businesses can use Pinterest to showcase their products, services, and brand. In addition, businesses can use Pinterest to drive traffic to their website or blog.


As a business, you can use Pinterest Analytics to track your performance and measure your results. With Pinterest Analytics, you can see how much traffic you’re driving from Pinterest, what pins are popular, and which boards are generating the most engagement. This data can be used to improve your marketing strategy on Pinterest.

Promoted Pins:

With Promoted Pins, businesses can pay to have their pins appear in search results and in the home feed of potential customers. This is a great way to increase visibility for your business and reach a larger audience on Pinterest.

Drive Traffic To Your Website Or Blog:

You can use Pinterest to drive traffic to your website blog by creating pins that link back to your site. When people click on your pin, they will be redirected to your website blog. This is an effective way to promote your content and increase traffic to your site.

Getting Started on Pinterest

If you’re new to Pinterest, getting started can seem daunting. But don’t worry! We’ve put together this complete guide to using Pinterest for your business, so you can get started today.

First, you’ll need to create a business account on Pinterest. You can do this by going to pinterest.com/business and clicking “Create a free business account.” Once you have an account set up, take some time to fill out your profile completely, including your website URL and a brief description of your business.

Next, start creating boards that are relevant to your business and fill them with pins that will be of interest to your target audience. As you add pins to your boards, be sure to include keyword-rich descriptions and hashtags to help people find your content.

Finally, start promoting your Pinterest account on your other social media channels and on your website or blog. When you do this, be sure to include links back to specific boards or pins that you want people to check out.

By following these simple tips, you can start using Pinterest as a powerful marketing tool for your business today.

If you are feeling a bit confused about boards, pins, and all this Pinterest lingo, I recommend this affordable Pinterest course of which I made a review too. It explains in easy words everything you need to know and what to do step-by-step to promote your content on Pinterest!

Promoting Your Content

There are a few key ways to promote your content on Pinterest:

  1. Create high-quality pins that are visually appealing and relevant to your brand. Make sure to include a call-to-action in your pin descriptions to encourage users to click through to your website.
  2. Use keywords and hashtags strategically in your pin descriptions to make your content more discoverable.
  3. Join relevant group boards and collaborate with other pinners in your niche to help get your content seen by a wider audience.
  4. Utilize Pinterest’s advertising platform to promote your pins to a targeted audience of potential customers.

Other Tools and Platforms to Use in Conjunction with Pinterest

While Pinterest is a great platform for promoting your business, there are other tools and platforms that you can use in conjunction with Pinterest to help you get the most out of your marketing efforts. Here are a few other tools and platforms that you can use in conjunction with Pinterest:

  1. Canva – Canva is a great tool for creating visuals for your pins. You can create custom graphics or use one of their many templates to create engaging visuals for your pins.
  2. Google Analytics – Google Analytics can help you track the performance of your pins and see how they are performing on Pinterest. This data can help you improve your pinning strategy over time.
  3. Tailwind – Tailwind is a platform that helps you schedule and publishes your pins. It also provides analytics so you can track the performance of your pins.
  4. Hootsuite – Hootsuite is another platform that allows you to schedule and publish your content on social media, including Pinterest. It also has analytics capabilities so you can track your results.
  5. Viraltag – Viraltag is another tool that helps you curate and schedule content for social media, including Pinterest. It also has analytics so you can keep track of what’s working well and what’s not performing as well.


There’s no doubt that Pinterest can be a powerful tool for promoting your business. But with so many different ways to use it, it can be tough to know where to start. Our complete guide should give you all the information you need to get started and make the most of Pinterest for your business. So what are you waiting for? Get pinning!

Isa Lillo


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