In today’s post, I want to talk about the 5 biggest and most common WordPress SEO mistakes that I persistently encountered while doing work for clients in the past.
Even if you are a beginner and just started out, is important to have a SEO-proof blog or website because you want people to find you in Google in order to grow/make sales/views/etc..
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1. Blocking Search Engines
Believe it or not, on WordPress you can block search engines from finding your blog or website.
For example, I had a client who created his website for a personal project and didn’t want to share it on search engines. It’s more common than what you think.
Because of that, it might also happen that you accidentally turn the option on, making search engines turning away when it comes to your website.
If you want to check you’re not blocking search engines, in your WP-admin area, go on settings>reading and look for “Search Engine Visibility“. Make sure the box NOT checked (unless of course you don’t want your website to appear on search results).
2. Not connecting WordPress with Google
Google is a great platform and offers FREE tools which you can connect your WordPress blog or website to it.
The most useful ones are Google Analytics and Google Search Console.
The first one gives you very useful insights and data about people who visit your website. I’ve written a post here about it that can give more info. For example, you can know the source of traffic or the behaviour.
Google Search Console instead is more SEO and how your website performs across the Google search engines.
One thing I really find helpful are the reports about
In the example on the right, I wanted to show you how Google Search Console shows me that I’ve got 2 pages with the following problems: “Clickable elements too close together” and “content wider than screen”.
Once you know where to work and fix a problem is much easier!
To add your website to Google Search Console, you need a Gmail account, open GSC, add a property in the dropdown menu and follow the step to verify the ownership.
Similar is the process with Google Analytics, you need a Gmail account, open GA,
3. Not installing an SEO plugin
If you know how to code and develop a website, I’m sure you don’t need a plugin for that as you can write your own page codes.
But if, like me, use WordPress as platform to build your website, you NEED a SEO plugin.
SEO plugin helps you by inserting string of SEO optimised phrase/code in the header of the website, for example, or other relevant pages.
Do you remember when I was explaining why the alt text is important in images in this post?
If no, go and check the post out 🙂 If yes, SEO plugin works pretty much similarly. When someone search for something in Google, the search engines reads and analyse what’s behind your website. And it analyses codes and that weird language made of < and />. IF what’s behind your website contains those searched keywords, it will appear in the search results.
One of my favourite plugin is Yoast SEO, which I wrote about it in this post. Very user-friendly and even with the free version you can do a lot of things.
But there are also other SEO plugins like All in One SEO Pack, or SEOPressor. I’ve never tried them before, but hopefully I’ll write a review soon.
4. Not optimising your website for keywords
Similar with SEO, you want to optimise your website with the keywords that your audience or potential readers will look for.
For example you can do your keywords research. Try to think what your website talk about and narrow it down as much as you can to be specific.
For example, I am a web designer. Still too vague. I can say that I am a FREELANCE web designer. Now it’s better, but not there yet! We need to narrow it down. For example, where do I operate mostly? So now I can say that I am a freelance web designer in CANTERBURY, UK. And so on…
If you website is about a business you can use this example. If your website is about blogging, try to think which words people would use to try to sort a problem out that you talk about in a post.
Remember, there are some strategic places where is good to put keywords. In this way you’ll help Google finding your content easier. Here’s the places:
- URL (or slug)
- Heading (H1, H2 or H3)
- Title (page or post)
- Meta Description (you can edit this by using a SEO plugin)
- First 100 words
- First image alt text
5. Not searching the right words
You want to make sure that the keywords you are using are the same that your audience search for.
The easiest way to find out and fix this issue is to complete a keyword research.
You can do a search on Google and see what are the first results by putting keywords from your website.
Are the articles similar to what you talk about?
If yes, that’s great, you only need to refine your SEO.
If not, you are probably using the wrong keywords for your audience. Meaning that, if they search something on Google, you won’t appear in their results cause the keywords don’t match.
Another good way to do some keyword research is to use an AdSense account and start using Keyword Planner. Basically it help you find similar keywords for the one you’ve searched for.
UPDATE #1: I’ve found this beginner-friendly post about 5 KEYWORD RESEARCH TIPS FOR BEGINNERS. It worth having a look if you have no clue where to start for keyword research.
UPDATE #2: The website Moz.com is great to show you for what keyword you get searched for and what are the similar one that get searched the most
5 Biggest WordPress SEO mistakes
When those 5 things are done right, you are well on your way to SEO success!
Even if you’ve just started is a good idea to put these things in action and be a step further. Google algorithm changes 500 to 600 times a year so there is always room for improvements.
26 thoughts on “5 Biggest SEO Mistakes that New Bloggers do (and how to fix them)”
Wow! This is a wealth of information that I will pass on to my son who manages my website on WordPress. He is a computer scientist and knows more about what this all means than I do. LOL I’m sure he will find this helpful in optimizing my site.
Wonderful 🤩🙌🏼 I’m glad you found it helpful Maryann.
SEO is so dang confusing! I need to implement more of these tips, they seem great!
Don’t get discouraged 🤞🏼 SEO is a very powerful weapon if done properly ✨ let me know how you get on!
Great tips! I’ve really been trying to do better about doing keyword research on my posts and going back and fixing others. I’ve always used Yoast (love it!) but it can still be better! Do you have a best place for doing keywork research?
I use and I find great Yoast too but also if you’ve got all the green dots it doesn’t mean that your post is SEO perfect. It just gives you hints then you have to put the work into it.
The Keyword Planned in Adsense is a good place for keyword research 🙂 but also just typing in Google some of the keywords you are using is very helpful to have an idea of what the top results look like.
I love this and I found it super helpful! Definitely need to optimize my site for keywords. I haven’t done that yet at all. Thanks for the tips. 🙂
Keyword optimisation is something that takes times and it’s an ongoing process, so don’t worry, you’ll get there 🙂
Great info! Thank you for sharing this post! Being a new blogger is not easy and all tips help us ! xoxo
I’m glad it helped ☺️ I’ve got a facebook group where I share other helpful tips.. feel free to join! http://bit.ly/2MFs6i0
Wow !! Incredible tips !! Thank you for this post !!
Glad it helped 🙌🏼
This is such a helpful post! I actually use All In One SEO and I really like it!
Love, Amie ❤
The Curvaceous Vegan
Finally someone who’s using All In One SEO 🙌🏼 how do you find it? I was curious to know more about it from other bloggers 🙂
So helpful 😁 Thank you for sharing 😊
Glad it helped 🙂
I find all of this so confusing! This post was super helpful. Thank you!
Glad it helped 🙂
I have only started blogging in December so I’m still trying to figure out how to work with SEO and this post is definitely very helpful.
Very useful tips! Thank you so much for sharing!
Ray | therayjourney.com
Glad it helped 🙂 It takes time to figure out to work with SEO and getting to know what your audience is looking for. But is a great investment for FREE organic traffic!
Thanks, Isa for sharing valuable tips :)(y)
Thank you for the tips! A bit technical for me but I saved the article do I can come back and implement some of these things. 🤗
Glad it helped 🙂
I love using Yoast SEO. It’s super helpful. Since my blog focuses on a different country I use geo-targeting also.
That’s definitely a great feature!