Do you run a business and you’re struggling to acquire new customers? Are you following all the latest marketing tips but still struggling to convert leads into customers? In this post, I’m going to show you 4 quick ways to improve your customer acquisition strategy.
When it comes to converting leads into customers, you know that customer acquisition cost can be tricky for a small business. So before you give up and lose yourself in endless formulas and strategies, you can implement these 4 simple and quick ways.
But before we start, here’s a visual representation of how the process looks like.
The customer is on a journey that starts from the lead generation, proceeds to lead acquisition and ends with lead conversion which is when your customer pays for the products or service you offer. Customer acquisition usually refers to the funnel as a whole.
1. Use the right acquisition channel
Living in the digital era means we also have a much broader choice of channels that weren’t available to us before the use of computers and the internet. Another very helpful thing about using digital acquisition channels is that you can always measure their effectiveness through analytics. Hence, if a channel is not working you might want to consider focusing your strategy on the channel that works.
An example of acquisition channels includes organic, direct, email, paid search, social, display.
2. Define your target audience
Probably the most important thing in marketing before implementing anything is to identify the right users or potential audience. If you don’t have an idea of who the potential users of your products or service are, you’re probably limiting yourself in marketing your company effectively. Ask yourself, would you ever buy a product that you don’t really need or it has nothing to do with who you are? If the answer is no, then probably also the wrong targeted audience think the same.
3. Focus on SEO
You have great content, great products but still not acquiring enough customers? Then it’s time you step up your SEO game. Doing so will help improve your rankings on search engines and people will find you easily over the competitors. Do some research to find out your industry-related keywords and use them in your content. Research on how you can get high-quality backlinks from authority websites. If SEO is something completely new to you, here’s a kick-start guide from Neil Patel.
4. Optimised Landing Pages
Landing pages are one of the most effective ways among other customer acquisition strategies. Not only you can provide valuable information about your products or service, but you can include a clear call-to-action! Some examples of calls to action include “sign up for free”, “join free for a month”, “get started”, “claim your free trial”. Here are 40 examples from HubSpot.
Customer acquisition takes time and trust. It doesn’t happen overnight and you need to find out what works best for your business. If you realise that something is not working, move on and try a different strategy. There’s no success without failure.