As an entrepreneur, one of your top goals is to generate sales. But things are a little bit trickier for online businesses. You have to build an audience, generate leads, and compete with more significant websites for traffic. Whether you run a niche hobby store business or list your products on marketplaces like eBay and Amazon, increasing sales is becoming more challenging than ever.
Luckily, there are lots of techniques you can utilize to increase your online sales. Some of these strategies are easy to implement, such as using leveraging Shopify website design features, while others require a bit of technical skill.
These tips will help you make your mark on the world of online shopping, whether you sell services or physical products. Here are a few actionable sales strategies to get you started:
1. Write truthful copy
Trust is a valuable commodity on the Internet, and entire fortunes rise and fall based on customer trust. You want customers to feel safe when they buy from your website, and it starts by writing honest copy of your products and services.
The Internet is rife with online sellers who make outlandish claims about their products but fail to deliver. Reputation is everything in online shopping, and if your buyers feel they can’t trust you, your retail enterprise is doomed to fail.
Start by writing straightforward descriptions of your products. This can include main features, technical specifications, and design limitations. If possible, only use information from the manufacturer. Keep exaggerated statements to a minimum and do not make false claims that are easily verifiable.
2. Be approachable
Many online stores make the mistake of writing corporate-style copy to make their business seem more official and authoritative. Unless you run a multinational company, stay away from soulless business copy.
There’s no shame in being a small business. Your small size can work to your advantage. Many consumers prefer the personal service and approachability of small companies. Lend your website copy a sense of folksy charm that large sites can only dream of pulling off.
3. Display customer testimonials
Good copy goes a long way in attracting traffic to your website, but nothing drives sales better than testimonials from real customers. If you have a lot of satisfied customers, then you need to leverage that and display their testimonials on your website. An honest statement from a real person is more powerful than influencer posts or paid reviews.
4. Use urgency to your advantage
We’ve established that trust and transparency are essential traits for any online business. The next step is to convert your leads into actual sales. One great way to do that is to create a sense of urgency for your customers.
Special promotions, time-limited offers, and limited-edition releases are all powerful tools to help speed along the decision-making process for your customers. If your customers feel they might miss out on a good deal, they are more likely to click on the purchase button.
Increasing online sales can be difficult and complicated, especially for smaller websites, but these pointers will help you hit your sales goals and improve your brand’s image at the same time.