Here’s the situation…. after scrolling pin after pin on Pinterest, reading about turning your passion into a business, make money blogging or just because you like writing, you arrived at the point where you want to start your own brand new blog.
It’s a no-brainer that social media are growing faster than what expected. In fact, is it estimated that in 2019, there will be 2.77 billion
social media users in the whole world. This is a great opportunity for your business and you can’t definitely miss it.
Are you still wondering if Social Media are the right choice for your business? Let’s have a look why your business should be on Social Media
Reach a larger audience
No matter if you offer a service or sell a product, it’s very important to reach as many people possible. Social media allow you to spread your message wider and faster than any other communication tool.
Target a new market
If you have decided that it’s time to target a new market, social media are a great place to start with. On each social media there’s a wide variety of users, but some SM are preferred by young users, some of them by middle-age users. You have to find out which one works for your new market and make the most out of it.
My number one reason why your business should be on social media is the possibility of having real-time feedback from the users themselves. You don’t have to wait to finish a campaign to know what people prefer or if happy with your product. Helpful analytics can help you understand if what you are doing is the right path or you have to modify it.
Once there were the letters. Then the e-mails. Now there are social media. The bridge is getting shorter and shorter and now we can beneficiate from an almost real-time communication, compared to years ago when we had to wait ages for a reply. You can answer queries or make an appreciation and the reply is immediately sent to the other person.
Having a Social Media marketing strategy for your business it’s something you cannot miss today. The world is going in that direction and, if you want to be competitive, you have to follow it. Thankfully, there are big benefits for that and it all plays a big part in your online success.
1. Humanise the online experience
In the online world sometimes it’s difficult to create valuable relationships with customers or potential customers, because it seems we don’t actually speak a real person but just with a computer. A great way to humanise the online experience and give a “human touch” to your business online is to show that your business is made of real people and they make things that real people do!
2. Cost effective
A good Social Media strategy can be more cost effective than pounds and pounds wasted in billboards, leaflets and other offline communication tools. Thousands of people can see your content, share and comment them thanks to the wide reach of Social Media.
3. Free advertisement
The third big benefit of social media for your business, and in my opinion the biggest one, is the possibility of beneficiate from free advertisement. Yeah, I’m saying FREE ADVERTISEMENT!
HOW? This is possible thanks to your audience who will get to know your brand and what you do, and will share your content to friends and family. How many times we’ve chosen something because a friend or a relative recommend it? World-of-mouth is one of the most powerful marketing tool, and it works in the same way also in the social media world.
Now that you know some of the benefits of Social Media for your business, you’re ready to start!
If you are unsure how to do it or simply you don’t have time to manage it, contact me and we can discuss how I can help you making the most out of Social Media.