It’s a no-brainer that if you are reading this, you sure have personal social media accounts for yourself where you keep in communication with family and friends. But were you aware that social media is another way for you to market the products and services that you are selling? The whole business world is changing, and the internet and social media offer opportunities only dreamed of years ago. In favour of directly connecting with customers and the general public, many businesses nowadays are backing off aggressive advertising campaigns. Both small and big businesses can benefit from social advertising, which exposes you to a worldwide audience at minimal cost.
Using social websites is a fast and simple way to get leads for your services and to also spread the word about your business. It’s important to start using social media to interact with your customers and get involved in social media for exposure. The fact is as a business owner you have a unique value you bring to your customers, and you also have a story to tell; all you have to do is to open the door (using social media) and be more approachable. Social media are the right place where your customers can check you and rank you. Just consider the following in your decision to engage in social media or not:
It finds your customers and builds clientele
Research shows that there will be 3.02 billion monthly active social media users by 2021. About 80% of social media users used it to stay trending, follow their favorite businesses, post their personal beliefs and many more other uses. IT will be okay if we call social media as the new “office water cooler” — People are out there talking, and they are waiting for your business to show up. For your customer to buy from you, they need to trust you, and social media will help you get close and attached to your potential and active customers.
It gives you an idea of what people are saying about you and your business
Social media are also a great place for you to keep an eye on what people are saying about you and your business, both the good and the bad. Also, the best part about social media platforms is the fact that you will be notified anytime anyone is talking about you and your brand. This is a great way to see what people are saying about you and your business.
Allows you to get to know your audience
Social Media opens up the line of communication between business owners and millions of potential customers. Millions of people could become your customers and this something that will be very hard to make in the offline world. The only possible way to get to know your customers and why they fit into your target audience is through communication. This way you will get the right way to market your products and services. You can create content such as polls, surveys, contests, videos, Live Q&A sessions, and so much more to interact with them, have a conversation in real-time. Your goal is to get a response from your customers and build a relationship.
It’s an easy and the cheapest way to get your name out there
For the most part, Social Media is FREE. This means that you are getting free Advertising or Marketing. Social media will make your customers see exactly who you are and what your product or services do for them – you also need to put in work like opening various of Social Channels and create and post engaging content. Social media is always alive 24/7, and there is no closing hour for people to find you at all times across Social Media. An accessible business means a more trustworthy business!
Go where your customers/clients are
As we already stated earlier almost everyone now uses Social Media – we can engage in two-way communication in real-time. The fact is it will be hard to get the exact number of people out there using Social Media. It is the “Google Search” where people search, find and follow businesses. It’s quicker and easier to engage with business on Social Media than actually taking more time to do a Google Search and visit your company website. What you don’t know is that your competitors are already using Social Media to market their business, so don’t get left behind and go where your customers are!
Check out the list below to see how you can get people talking and sharing on Social Media.
• Share what can get people talking about your industry.
• Talk about an event that you attended or are attending and invite your audiences.
• Make it easy for potential customers who see your content recognize you as someone who can help them.
• Use words that grab the readers and encourage them to click shared links to interesting articles, websites or videos.
•. Let your customers know who you may be partnering with, and spread the word about other local businesses too as this is the best way to promote upcoming client events.
• Spark conversation around a news event, cover the latest posts from an industry influencer and keep it fun and fresh!
In the end, your business needs to be visible, interested and most importantly, willing to listen on the social media platform of your choice for your customers. It may not be Twitter or Facebook; it could be a blog or forum that your customers are actively reading. Wherever your niche or focus is being discussed, you need to be there!